The Travel Time Advisory, which is being issued by PLUS in conjunction with the holidays, is aimed at preventing vehicles heading towards various destinations from 'converging' at the same location on the highway and contribute to traffic congestion. PLUS Managing Director, Dato' Noorizah Hj Abd Hamid said, "The TTA plays an important role in distributing traffic on the mainline as it prevents vehicles from converging at the same location at the same time. The sudden spike on the number of traffic at a particular location usually contribute to traffic congestion during festive season and peak periods." Based on the PLUS TTA, Perlis and Kedah bound traffic from the Klang Valley are advised to enter the North-South Expressway (NSE) between 6 am and 10 am. While Penang, North and Central Perak bound traffic are encouraged to enter the NSE between 10 am and 6 pm. "The advisory, if adhered to, prevents vehicles heading towards Penang, North and Central Perak uniting with Perlis and Kedah bound traffic. Instead, these vehicles will be scattered and distributed at various locations along the mainline. This will contribute to smoother traffic flow heading north. The same concept also applies to traffic heading down south," Noorizah explained. PLUS anticipates that approximately 1.6 million vehicles will ply the NSE on every peak days which fall on 2, 3, 5, 6, 7, 9 and 10 July in conjunction with Aidilfitri. The figure translates to a 20 percent increase from the number of traffic during normal working days. "As such, we advise the public to plan their journey based on the TTA. Based on our studies and observation, traffic was generally smooth when more drivers followed the TTA during previous festive seasons," Noorizah said. The public can refer to the TTA which is featured on the PLUS website at, the PLUSTrafik Twitter and PLUSMiles Facebook page. PLUS will also offer a 30% toll rebate for PLUS and Elite highway users travelling more than 100 kilometres on Off-Peak Days on 4, 8 and 11 July and paying toll electronically via PLUSMiles and Touch 'n Go cards or SmartTAG. "It is part of our strategy to distribute traffic on the highway this festive season," added Noorizah.